I use Shell Rotella T6 Synthetic 5W-40 in mine. It is non-energy conserving and meets JASO-MA specs, so it is suitable for wet clutches. A lot of people use this stuff in their bikes to 4 wheelers to just about anything else with a wet clutch. Its quite a bit cheaper than a power sports synthetic like Honda and from oil analysis's to customer testimonies, it seems to be just as good. I have a pet peeve with buying higher priced Honda oil just because it's Honda and "I'll sleep better". If I can't find some form of evidence that the Honda oil is better, which I can't, I won't use it on that principle.
I use the Rotella T6 as kind of a fleet oil and buy it by the 2.5 gallon jug which saves a little money. I put it in my Honda Foreman 450, lawnmower, generator, and pressure washer. I'm sure it's a bit over kill putting synthetics in things like the lawnmower but it makes it handy having one universal type for all the motors in the garage. Before I purchased the P500 I used Rotella t4 15W-40 conventional for all of the above. It was fine and met all the requirements but I figured I'd go synthetic with a brand new SxS.