It was like 50 bucks at Northern tool about 10 years ago. I still use it. My 2014 F1 50 tires were mounted with this and my wife's Lincoln tires, pretty much all tires i mount myself. The main reason I do that is because I get the tires cheap shipped to my house and don't pay for mounting, tax, old tire disposal fee, etc. I take my vehicle then to get them balanced. For trailers, small tractors, ATV's, I don't balance.
I would recommend it to the DIYer.