Surprisingly, There still seems to be a huge push for Pioneer 700's at alot of dealers. They get one in and already sold or sold within a few days. Seems you have a dealer has to be a PowerHouse dealer to keep one in stock. Not so much of a rush for the P500's.
the markup on atvs and sxs machines is around 50 to 60 % some dealers alittle more my best friend was a general manager at a large kawasaki dealership i bought a 2007 brute force in august of 2007 for 3940.00 they sell them to walk in customers for 6300.00