Sounds like they are adding taxes, title/registration, set up, and destination charges.
They will not budge on taxes and the title/registration, as those are paid to the state. So you may be able to negotiate on the base price, set up, freight or accessories.
I would shop around, if reasonably possible, as you don't want to burn up time/fuel if it won't pay off. Try calling around for out the door (OTD) pricing, but I know some dealers may be hesitant to give pricing as they want to deal in person and probably get tired of just giving quotes.
If the dealer is having a harder time moving stock, the more power you'll have. If not, then you'll likely pay full retail.
Good luck! Also, if you can swing the deluxe, I would do that in the 700-4 all day for the power steering and paddle shifters alone.