I figure that brake modulator is a fairly expensive piece of tech. I know when mine went out on my old truck just buying it was pretty expensive (I just pulled the fuse and did with out ABS).
I am assuming that they are banking on people thinking the i-4WD is a big deal and hoping that people with buy it because it is a Honda.
I am thinking though that while there are lots of rabid Honda fans out there a $4,000 bite is going to be more than most people are willing to chew on since a lot of the included "improvements" are things that the aftermarket does do an equal or better job for an equal or sometimes lower price point.
I figure their Limited Edition had better be pretty limited because I bet people are going to look elsewhere at that price point.
That is pushing well into the performance category and most people who are going to be shelling out that kind of cash are not going to be looking for a crossover type unit to do work and play. For that price they are going to be wanting to jump dunes and beat their friends in races and go fast and hard, not haul mulch and the family around. Those that aren't into performance that are looking to spend north of $20,000 can get a seriously "trucked out" (A/C, cab system, etc) unit with similar or even better utility functions.
The Pioneer is an awesome machine to do work and play around the $15,000 price point with enough cool factor (Paddle shifters, sport mode, convertible seats) but once you get into that price range I don't think many are going to be looking for what the Honda does well.
To me that is even more so in the 3 seat EPS model.
Good assessment
Sent from my iPhone using Tapatalk