In addition to your very valid point I would add this:
Having been working at the Eagle Campground near RRB all calls for 3 campgrounds come to me all weekend long and I'm by myself so I get to answer EVERY, "I'm broken down on the trails can anyone help me." calls. This is an average of 6 calls every F/S alone.
The above being said, 99% of calls are Polaris / Artic Cat / Can Am break downs with Polaris 6 to 1 over the other two brands. The top 5 items are wheel bearings, tie rod ends, differentials, belts, radius rods. Many of these people spent $1500+ for a cabin to ride during vacation and $20-$50 parts are regularly failing interrupting thier vacation and worse yet often stranded in BFE.
There is a much greater value for reliability if you factor in trip interruption and possibly recovery service costs. As everyone knows if MOMMA isn't happy nobody is having a good time.